We teach, mentor and coach the people who we can help, so that future generations have the essential life skills of personal finance.

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Our goal is to reach, educate and inform American audiences small and large—from young people learning how to save for their first bicycle, to baby boomers planning for a secure retirement. We believe un-conflicted, impartial financial and investment principles should be a cornerstone of life skills, but the educational system does not by and large teach it. We believe financial and investing skills should be part of the required curriculum at colleges and universities, but that is not wide spread.